What is Social PPC Advertising? Why Your Brand Needs It

by | Feb 16, 2024 | Social Media

You’ve heard of PPC advertising, but what is social PPC? There are always ways to improve your reach online, whether on your website, Google, or social media. Let’s take a look at social PPC advertising and its’ benefits for brands seeking growth.

Combining Social Media with PPC Advertising

Social media and PPC advertising can join together to improve digital marketing results. Social PPC is essentially like the ads you’ll see on Google but used on social media platforms instead. Your brand should be using PPC advertising to reach users in your target market you wouldn’t reach organically. Let’s take a look at what it is and how it’s measured:

What is Social PPC Advertising?

Social PPC (pay-per-click) lets you promote your stuff to specific groups of people based on their interests, age, and what they do online. You’ve probably seen these ads pop up in your feed while scrolling through Facebook, X, or Instagram. When it comes to paying for these ads, you’ve got two options. You can either pay every time someone clicks on your ad (CPC), or you can pay for every thousand times your ad gets seen (CPM).

Facebook was one of the first places where social PPC took off, but now you’ve got loads of other options like X, LinkedIn, Instagram, and even Snapchat. And now, even Facebook Messenger and WhatsApp are starting to let businesses advertise. So, while Facebook might not have been where social PPC started, it sure helped make it popular with its easy-to-use ad system.

Why Should Your Brand Use PPC?

You’ve probably noticed that everyone seems to be using social PPC these days, but that’s not the best reason to jump on the bandwagon. Think of social PPC more like putting up a billboard than putting an ad in the Yellow Pages. Instead of waiting for someone to search for something, you decide who sees your ad and when.

Unlike search ads, social PPC lets you do more than just get clicks. You can get people to like, follow, retweet, or share your stuff, which is great for getting your brand out there. Even if someone doesn’t buy anything right away, they’ll still remember your brand.

Typically, social PPC works best when it’s part of a bigger plan. For example, someone might see your social ad first, then do some research on their own. That’s where things like search ads and emails come in handy, leading back to your website to make a purchase. The way people buy things isn’t always straightforward. Our job as marketers is to make sure your brand is in the right place at the right time to take advantage of any opportunities that come up.

How is Social PPC Measured?

When you’re figuring out how well your social PPC ads are doing, it’s important to measure a few things to see if they’re hitting the mark. First off, you’ll want to look at the Return On Ad Spend. This tells you if the money you’re putting into ads is bringing in enough sales or leads to make it worth it.

Then, think about other actions people might take because of your ads. These are actions like liking your page or following you. You can figure out how much it costs to get each of these actions, which tells if your ads are working to build your brand. Next up, check out how people are interacting with your landing page. Are they spending time there, clicking around, or downloading stuff? This tells you if your ads are getting people interested enough to check out more.

And of course, don’t forget about how much each click is costing you. If you can find ways to get more clicks for less money, you’re on your way to making the most out of your ad budget. Like with regular ads, you can also time your social PPC ads to show up when your followers are most active online. This helps you make sure your ads are reaching the right people at the right time.

See Results with Expert Social PPC Marketing

Now that we’ve discussed what social PPC advertising is, it’s time to get started! Seeing results with social media or PPC advertising is always going to be easier with expert help. Our professional marketing team at Adnorml is here to guide you through the world of PPC advertising and social media marketing.

Get in touch with us today to start boosting your brand and seeing conversions!

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