Midtown Medspa / Makeover Magic

Midtown Medspa Case Study

The Client

Midtown Medspa took over a day spa and inherited its weak reputation. More than just a name change, they needed to change its perception in order to develop and maintain clientele. They needed a new brand identity that would position them as a fresh alternative to well-being and wellness and help them stand out. We designed a new logo to match a fashionably engaging website, created a “city slicker” brand identity, and managed PR events to spread brand awareness.


The Strategy

The end result was an ultra-modern, customizable service platform that helped the brand reach local clientele within the Houston midtown area. We also created a creative, ownable social media concept surrounding the hashtag #MidtownMedGirls, allowing them to not only strengthen their brand through social connections, but also to essentially own the Midtown area of Houston.

Our team created a complete new brand identity down to a storefront redesign, a smart “sandwich board” environmental tactic, and a print campaign.


The A-Lister


The Athlete


The Executive


The Jetsetter

The Results

In less than two months, 120 calls were received, 31 new contact forms were submitted online, and the conversion rate improved from 0.98% to 3.18%. By the end of the six month campaign, Midtown Medspa’s website had received more than 11,000 visitors.