First Models / Beauty and brains

First Models Case Study

The Client

In 2008, First Models & Talent Agency sought out a new digital agency for their business after moving away from the Downtown Houston area. They knew if they moved to a new location in The Woodlands, TX, it would require building brand awareness on a local level and improving upon their digital status. We evaluated their current rankings on Google and devised an effective digital campaign to maintain their success, build upon it and avoid any negative impacts from the move.

The Strategy

We knew models and entertainers over-indexed on the mobile and digital experience, so we set a strategic plan in motion and developed a fully customized, client-manageable website supported by an effective organic SEO campaign, helping to position First Models & Talent Agency at the top of their clientele search category.

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The Results

Not only did we give First Models & Talent Agency a fresh visual direction on web, we also helped keep them in the black without the concern of a two year loss. In fact, our digital strategy opened up the runway for strong business relationships with Nike, HEB, Academy, Hyundai, and Walmart while continuing to gain momentum and opportunities to date.

Since 2008, they have grown from 280 visitors a month to over 2,000 visitors a month within the first six months of launching their new site. From 2009 to 2014, leads increased by 933% and traffic by 583%. Thus far, the digital strategy continues to generate approximately 5,412 contact form submissions and over 70,000 total visitors.

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