branding

What’s the Difference Between Marketing and Branding?

What’s the Difference Between Marketing and Branding?

There’s no doubt that many people don’t understand the difference between marketing and branding and end up using both terms interchangeably. The truth is that marketing and branding mean two different things. However, both activities are interdependent, as you can...

Most Wonderful Time of the Year at Adnorml

Most Wonderful Time of the Year at Adnorml

It's the hap-happiest season of all! 2022 has zipped along to the end in the blink of an eye. This is the time of year we pause and reflect on everything we’ve discussed on our blog. Whether you’re a new or returning client, this is a great way for you to learn more...

The Importance of Brand Identity

The Importance of Brand Identity

What is the importance of brand identity? Is it important for companies to pay attention to their brand identity when creating content? And how do companies create a brand identity?  Brand identity is extremely important in the world of marketing. Having a brand...