Dealing with the Effects of Google’s Core Update

by | Apr 29, 2024 | SEO, Website Design

Recently, there has been a buzz surrounding Google’s March 2024 Core Update, with webmasters and SEO professionals closely monitoring its rollout and impact. In this article, we delve into the latest insights and observations from the SEO world regarding the ongoing deployment of Google’s March Core Update.

Understanding Google’s Core Updates

Google’s Core Updates are pivotal moments in the digital landscape, shaping the fate of websites’ rankings and visibility. These updates reflect Google’s continuous efforts to refine its search algorithms, aiming to deliver more relevant and authoritative content to users. Understanding these updates is crucial for website owners and digital marketers to adapt and thrive in the ever-evolving online ecosystem.

Analyzing the March 2024 Core Update

The March 2024 Core Update marked a significant milestone in Google’s algorithmic evolution, prompting website owners and SEO experts to delve into its implications. This update brought about notable shifts in search rankings, impacting a wide array of websites across various niches.

According to SEO Roundtable, many sites are seeing movement, but not all for the better.  Unlike previous updates, the March 2024 core update is more complex and involves changes to multiple core systems. Google provided insight to website owners saying “This [update] is designed to improve the quality of Search by showing less content that feels like it was made to attract clicks, and more content that people find useful.”

Some noticeable quick facts about this update include:

  • Name: Google March 2024 Broad Core Update
  • Launched: March 5, 2024, at around 12 pm ET
  • Rollout: Completed 45 days later on April 26, 2024, at around 4:09 pm ET
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google said it will result in a 45% reduction in low-quality unoriginal and unhelpful content in its search results.
  • Discover: Core updates impact Google Discover and other features, as well as feature snippets and more.

3 Actions Website Owners Can Take

According to Google, “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”

  • Content Audit & Enhancement – Conduct a comprehensive audit of your website’s content to ensure it aligns with Google’s quality guidelines and user intent. Identify areas for improvement and enhance your content by adding value, relevance, and authority. Focus on creating “helpful, reliable, and people-first” content that resonates with your target audience.
  • Technical Optimization – Prioritize technical aspects such as site speed, mobile responsiveness, and structured data markup. Optimize your website’s performance to enhance user experience and facilitate crawling and indexing by search engines. Address any technical issues that may hinder your website’s visibility and accessibility in search results.
  • User Experience (UX) Improvement – Enhance the overall user experience on your website by improving navigation, reducing intrusive ads, and optimizing for mobile devices. Website visitors shouldn’t have to think about where to go or what steps to take when they arrive on your pages. Instead, provide easy-to-use navigation to ensure a satisfying experience.

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If your website has been negatively hit by Google’s Core update, it’s time to partner with Adnormll. Contact us for a free audit of your website’s performance today!

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