6 Innovative Brand Management Techniques for Startups

by | Mar 24, 2023 | Branding

Every startup strives to build a vast audience and succeed in the competitive business world. The best way to achieve that is by implementing innovative brand management techniques for startups. You must get creative with your marketing efforts to thrive.

What are some uncommon marketing strategies for startups?

As an investor, you don’t want your marketing efforts to go to waste. So, you can adopt effective marketing strategies to get you more signups, subscribers, and even sales. Thankfully, there are many strategies to boost brand awareness.

Here are the uncommon marketing strategies to adopt in your brand management. Click To Tweet
  1. Host a Contest
  2. Referral Programs
  3. Trade Shows
  4. Publication Features
  5. Community Content
  6. Brand Collaboration

1) Host a Contest

Running a contest can help you experience tremendous growth with your startup. The good news is that contests are easy to run, provided you have the right tools. Many new ventures have successfully used this strategy to get new customers and grow.

2) Referral Programs

Since 92 percent of people trust referrals more than other marketing strategies, it’s time to launch a referral program. You allow existing customers to promote your product or service. You can even reward your loyal customers for successful referrals.

3) Trade Shows

Attending trade shows is another effective strategy to grow your brand. Participate in live events where you can meet potential customers. You’ll get to promote your products and services to the target audience, improving brand awareness.

4) Publication Features 

Another way to increase traffic is by featuring your startup in a major publication. Again, big brands have used this strategy successfully, and you can also implement it. So, build rapport with giant publications and engage with editors without being overly promotional.

5) Community Content

The first step in creating community content is to understand your target audience. That will help you customize the content that targets a specific community. Also, this content marketing strategy will make your marketing campaign more effective, boosting brand awareness.

6) Brand Collaboration

Another marketing tactic to help grow your brand is collaborating with other brands. So, if your startup can’t attract a larger audience by itself, you can partner with other bigger brands to build a fan base of loyal clients. Focus on brands that can boost your visibility.

Boosting Brand Awareness for Your Startup

These innovative brand management techniques for startups can help boost your brand awareness. Help your marketing team familiarize themselves with the strategies. Also, create and share viral videos on popular social media platforms to gain massive traffic. The good news is that Adnorml can help with branding projects.

Contact us today to discuss your branding projects with our experts.

Related Posts

Creating a Consistent Brand Image Across Platforms

Creating a Consistent Brand Image Across Platforms

Creating a consistent brand image across different platforms is the key to catching and holding your audience's attention. With the right strategy, you can create a strong and consistent brand identity that resonates with your target market, generates trust, and...

Defining Brand Protection: Tips for Small Biz

Defining Brand Protection: Tips for Small Biz

After investing a lot of time and money in building your brand, you won’t want anything to taint your brand reputation. That’s where brand protection comes in handy to help you safeguard your brand. So, what is brand protection? This guide explores tips on protecting...

Effective Branding Tips for Small Businesses

Effective Branding Tips for Small Businesses

Branding is a crucial part of marketing regardless of the business size. So, if you own a small business and want it to grow fast, you should familiarize yourself with effective branding strategies. Thankfully, there are many branding tips for small businesses, which...